Are you telling the story you actually want to tell?
Are you getting the traction you want?
If you're a founder, a startup, or an arts organization and not hitting your targets, your story might be why. To audiences, an unclear story is an untrustworthy foundation.
The good news? When you've got it straight, you can change how the market sees you. You can be a companion or a killer. A cool idea or someone's next investment.
Level up your story, level up your brand.
The level you're at is unrelenting. You've got this great idea, now it's thrown you every which way. You've explained, you've performed, you've emailed, you've danced with the villagers.
But if your investors keep asking what makes you different,
You're spending every pitch explaining the basics instead of discussing strategy, or your vision is awe-inspiring, but you can't make it compelling...
This is your path forward.
Pop Quiz:
In 2010, what did Steve Jobs say when he released Gen 1 of the iPad?
A) "IPS Display. Full capacitive multi-touch."
B) "Uses new GSM micro sims."
C) "It's magical."
Fun fact:
He said all of them. But only one made headlines.The features build the product. The story builds the market.
This is more than a copy audit.
This is a deep look at your brand through the eyes of your target. If your website's not pulling conversions, we'll tell you why. If your pitch decks aren't answering questions, we'll show you where to fix it. If you're story is getting lost in the words, we'll tell you how to tighten it for maximum impact.
We'll tell you how to simplify your communication and deliver your pitch with confidence. No more guessing, no more "Ums," "Ahs," and "I means."
We'll streamline your materials into a story that's built to impress, whether you have 30 seconds or 30 minutes.
A deep look at the story you're telling
versus the one you want to tell.
We'll show you exactly where your communication misses the mark, identify the gaps between your intentions and executions, and the fixes you can make to get stakeholders to understand and audiences to pay attention.
Your brand's character work happens here.
We'll guide you through the specifics of creating a foundational voice that acts as a compass for every piece of content, every pitch, every performance, and, every investor conversation.
This isn't just copy, it's architecture for how your business shows up in the world.
A clear, strategic action plan.
We'll show you how to transform your communication with every key audience — from donors and talent to customers and partners.
You'll get a defined path to a powerful, coherent story that steps you forward.
Every brand deserves a strong story, but
this service isn't for everyone. If you fit into
one of these groups, this isn't for you.
If you don’t yet have a product, a pitch deck, or a site, there’s nothing to audit. (You need ideation, not clarity.)
If you’re just looking for quick copy, or think “story can wait until after the raise / launch / season,” this isn't for you.
If you’re shopping for taglines, copy blocks or social posts, contact us through our site. We're looking at your full narrative here.
Because this isn’t copywriting, it’s architecture. You’re not paying for a few lines of text — you’re investing in clarity that changes how you pitch, present, and sell. One story that works can move a room, close a round, or pull in a donor. That’s ROI you can measure.
You’ll get three deliverables:
Story vs. Story Audit: a clear diagnosis of the story you’re telling vs. the one your market needs to hear.
Brand Blueprint: the foundation of your brand voice and character system.
Narrative Roadmap: a practical, strategic action plan built from your story to transform your communication immediately.
We ask for one business week. On average, we'll send it 3-5 days from when we begin. We designed it this way so you don’t lose weeks in “brand work limbo.” You’ll have clarity in days, instead of quarters.
Founders in pitch mode. Startups about to raise, launch or scale. Arts organizations trying to win audiences and funders. Anyone who feels their story is almost there but can’t get investors, customers, or partners to lean in.
If you don’t have a product, a pitch deck, or a site, this isn’t the right time for this particular service. You need ideation, not clarity. This audit is for when you’re already in motion and need your story to keep pace.
If you're in the beginning ideation and discovery stage of your brand, we're here to help. Reach out to us through our Contact form or at hello@protagonist.ink
If you want taglines or quick posts, this isn’t it. We don’t hand you tweets. We build the architecture so your team, your site, and your fundraising all pull from the same foundation. Copy sits on top of story. Without the foundation, it collapses.
Most decks sit on a G-Drive, Notion doc or a shelf. This isn't logo ideation, this is lean and fast communication walkthroughs that give your brand a foundation. In one week, you’ll have clarity you can use immediately — in conversations, pitches, campaigns, or grants.
Yes. We can break the investment into two payments if needed. The work still delivers in one week. Contact us at hello@protagonist.ink and we'll send you a custom invoice.
When you click Buy, you'll be taken to a short questionnaire to share your materials (site, decks, pitches, collateral). Then, we get to work. In one week, you’ll get the audit, blueprint, and roadmap — along with a Loom walkthrough to help you clarify the path forward. We'll reach out with any questions for you, and you are welcome to contact us at any time for clarifications. We'll reply within 24 hours.
We do! If you purchase a Yellow Brick Road Story Audit and then decide to move forward with a Discovery or Narrative Architecture package, we’ll credit $997 towards your package price, plus an additional 10% off.
While we can't guarantee our work will sway your next investor without question, we offer a Clarity Promise. If, at the end of your Story Audit, you don’t feel you’ve gained the story insight you came for, we’ll book a 1:1 follow-up 60-minute session at no extra cost to help close the gap. And if you decide to go deeper with us on a Discovery or Narrative Architecture package, we’ll also credit your Story Audit fee toward that work. Our goal is leave you with a story that's clear and impactful.
Without question. Investors don’t just fund ideas, they fund clarity. If you find yourself continuously explaining or your pitch keeps stalling at “what do you actually do?” this process fixes that.
Because design without story is wallpaper. You’ll leave with a blueprint that makes your deck something investors remember.
Because the world's best strategy is useless if you don't know how to communicate it. Strategy without resonance is just well-meaning slides. We pinpoint the gap between your vision and how the market hears you.
If you don’t have a product, a pitch deck, or a site, this isn’t the right time for this particular service. You need ideation, not clarity. This audit is for when you’re already in motion and need your story to keep pace.
If you're in the beginning ideation and discovery stage of your brand, we're here to help. Reach out to us through our Contact form or at hello@protagonist.ink
No. That’s the point. In one week, you’ll have clarity that shortcuts months of back-and-forth about messaging. We offer rush services for an extra fee.
Yes, we can—but that’s a different service. This audit is about architecture, not execution. If you’d like us to carry the blueprint into full UX, design, or copywriting for your website, pitch deck or marketing materials, contact us through our website or email us at hello@protagonist.ink. We’ll be happy to scope that with you.
Absolutely. Story is crucial for arts organizations who need to raise money, perform in more prominent venues, and building a fanbase. Whether you’re raising for a season, pitching donors, or filling seats, clarity moves audiences.
Not at all. We translate story through your mission. The output is your language, sharpened. Not standard jargon or inside baseball.
Because unclear story already costs you. Missed grants, unfilled houses, confused donors. If your board or your audiences are asking questions about who you are or what your organization stands for, this is where clarity pays for itself.
For founders, creators, nonprofits, and changemakers. We help build stories audiences can believe in.