The story of YOU

Crafted BY US

Atlanta

BROOKLYN

LOS ANGELES

A child's red rain boots splashes water as he steps out of a puddle in the middle of a city street.

(01)

You’ve probably thought about it.
Worried about it.
Stressed about it.
Maybe even downed a cupcake or two over it.
But your story hasn’t been written

...yet.

A stylus hovers over a digital sketch, the eye of a woman half-formed beneath it. The screen glows in chiaroscuro light, capturing the moment before shape becomes voice.

A wooden match ignites on rough surface, sparks flying midair. The moment of ignition captured in full detail—tension, potential, transformation.

A woman lit by the glow of a screen, her expression focused and soft. The light reflects in her eyes as she looks down, receiving something real.

(02)

What we do

We build the story that moves you forward.

From voice, not prompt.
Every engagement different, every one starting with clarity.
Brand identities that feel like a calling.
Campaigns that move like myth.
Story systems that scale with you.

We write. We design. We direct. More than that—we guide.
From fade in to fade out. From early draft to full identity. Inkling to global branding. We craft the voice, vision and structure that answers—
‍
‍Who are you
and why are you here?

The leftover ice cube and orange peel from an empty Old Fashioned cocktail sits on an old wooden bar.

We get it. We’ve been there.

Protagonist | Ink didn't begin with a pitch deck. It began with a bev nap and an idea. We’ve spent decades telling stories—from film, to media, to Madison Avenue.

Now we're crafting our own story to build the narrative that defines the space you’re stepping into.
That's what's next for us.

And for you?

Your story begins.

(05)

TECH IN STORY

The AI
In the room

If you’re here, you already know.
AI can do a lot.
It can write a sentence. Finish a prompt. Guess what someone wants to hear.
But it doesn’t know you.
It doesn’t have any idea what’s at stake.
Not for your world.

Protagonist | Ink is a tech-forward studio, crafting stories built to last. We don’t generate. We don’t churn content.
We craft narrative. Voice with texture. Identity with purpose.

Because the part that makes someone stop scrolling is the part that’s human. That's not in the dataset.

That's you.