You’re more than they think.

We help you shape what’s possible. From brand stories to copywriting, films and live experiences, we create the work that opens up what comes next.

Black-and-white photograph: a woman with curly hair, smiling, leans in to listen to someone across from her in a crowded room

We’re obsessed with the storymakers.

We’re a narrative and creative studio for the ambitious — the founders, the artists, and the brands determined to make an impact.

Case Studies

Chevron.com

A voice for 21st century energy.

  • Voice
  • Copywriting
  • Creative Direction

The call

Chevron had the knowledge. Readers needed a way in. Working with the design team at Elephant, Patrick rewrote Chevron.com from the ground up, turning a complex and jargon-heavy site into a consistent, approachable voice, and a clearer experience for Gen Z audiences. Read more

Chevron.com homepage opening, with its headline and supporting website copy.

The Colburn School

Billy Strayhorn, out of Ellington’s shadow.

  • Strategy
  • Scriptwriting
  • Production Coordination

The call

Marlon Martinez wanted people to know the composer behind some of jazz’s most enduring music. Together, we turned years of research into an eight-part series that lets students, teachers, and listeners discover Strayhorn’s music and the man behind it. Read more

Ever Up and Onward: A Tribute to Billy Strayhorn — series title frame over archival footage of Strayhorn.
Ever Up and Onward · A Tribute to Billy Strayhorn

Airtable

This is How.

  • Strategy
  • Copywriting
  • Creative Direction

The call

What teams can do with Airtable is easier to grasp when you watch it. Working with the production geniuses at Conscious Minds, Patrick helped develop four fifteen-second stories, letting audiences experience the app’s possibilities. No YouTube walkthroughs required. Read more

Frame from Airtable’s This is How campaign.

How we work

You bring the spark.
We build the structure.

Maybe you know the full roadmap, or maybe the rough idea. We help you define the story worth telling and create the work that brings it to your audience.

  1. Strategy

    Who are you? Where do you want to go? Why does it matter? Finding your answers is how we start. Through research and one-on-ones, we help build the direction that drives what’s next.

  2. Story

    You know the impact you want to create. We give that ambition the journey. Someone to root for, something at stake, and a reason to find out what happens next.

  3. Experience

    We bring the core idea to life. Writing, developing, and directing the work with you, bringing in collaborators as necessary. From brand guides and websites to media and live experiences.

Brands we’ve consulted with

The Studio

“We are thankful for the inspiration to take our storytelling to the next level.”
Story Workshop Participant LA Phil National Accelerator partner

Invitation

What story are you making?

Tell us what you’re working on. We’ll talk through where we can help, from shaping the story to messaging to creating work that connects.

Or email
hello@protagonist.ink

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