Anyone can explain the what. We shape the why. From brand language to site copy, media and live experiences, we make your first impression match the real one.
We’re a narrative and creative studio for the ambitious — the founders, the artists, and the brands determined to make an impact.
Chevron.com
The call
Chevron had the knowledge. Readers needed a way in. Working with the design team at Elephant, Patrick rewrote Chevron.com from the ground up, turning a complex and jargon-heavy site into a consistent, approachable voice, and a clearer experience for Gen Z audiences. Read more
The Colburn School
The call
Marlon Martinez wanted people to know the composer behind some of jazz’s most enduring music. Together, we turned years of research into an eight-part series that lets students, teachers, and listeners discover Strayhorn’s music and the man behind it. Read more
Airtable
The call
What teams can do with Airtable is easier to grasp when you watch it. Working with the production geniuses at Conscious Minds, Patrick helped develop four fifteen-second stories, letting audiences experience the app’s possibilities. No YouTube walkthroughs required. Read more
How we work
Maybe you know the full roadmap, or maybe the rough idea. We help you define the story worth telling and create the work that brings it to your audience.
Who are you? Where do you want to go? Why does it matter? Finding your answers is how we start. Through research and one-on-ones, we help build the direction that drives what’s next.
You know the impact you want to create. We give that ambition the journey. Someone to root for, something at stake, and a reason to find out what happens next.
Brand guides, site copy, media and performances. We decide how the story should meet its audience, then help bring it to life.
Already know where you want to go? This three-week sprint lets us take a close look at your existing work, focus the story and key messages, and write three main pages of your site. You leave with finished copywriting and a one-page guide to the story and messaging behind it.
This is where we start from scratch. The Arc is our signature 10-12 week engagement that makes room for research and stakeholder conversations to define your organization’s direction and identity. We develop the positioning, narrative, and messaging, then write the materials you need most.
Feel like you’re all over the place? The Story Read gives you clear direction and a one-hour walkthrough in just one week
Brands we’ve consulted with
The Studio
“We are thankful for the inspiration to take our storytelling to the next level.”
Invitation
Tell us what you’re working on. We’ll talk through where we can help, from shaping the story to messaging to creating work that connects.
Or email
hello@protagonist.ink
