Protagonist Ink | Copy, Story and Strategy Studio

What’s a protagonist? The one who drives the story.

They’re the ones creating work with meaning. The brands who move culture. The companies operating around conviction. And the artists who push audiences to their feet. We’re the ones making their work impossible to ignore.

Story & Strategy

We develop positioning, brand strategy, narrative architecture and messaging frameworks for impact.

Messaging & Copywriting

We write for websites, campaigns, speeches, fundraising, thought leadership, and editorial that give your story a voice.

Creative Partnership

We work 1-on-1 to develop launches, brand films, campaigns, nonprofit initiatives, and creative partnerships that bring your story to life.

Here’s what it looks like.

Recent Projects

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Airtable · Brand campaign 2024

This is How

Motion Picture Association 2016

“What Comes Next?”

Warner Bros. 2015

“Steve Jobs”

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The Ink

Brand Messaging Not Working? It’s a Story Problem

Wrong clients, constant explaining, endless rewrites? Here’s why brand messaging fails and how to repair the story structure underneath your copy and offers.

Read the piece

Protagonists Wage Their Own War Dec 4 Are you Writing Your Story? Or Reacting to Theirs? Nov 12

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What are you working on?

And how can we help you make the right amount of noise? Do you need copy? Flesh out your brand story? A live experience? Give us the details and we’ll get to work.

You build the work. We craft the meaning.