The Protagonist Sprint
You know the target.
Now you need messaging
that nails it.
Give us three weeks and we’ll give you copy that helps the right people understand what you do, why it matters, and what to do next.
A one-page guide to your website’s story and messages, plus up to three agreed pages of finished copy. Two rounds of revisions and support through the design handoff are included.
Start your SprintTell us about your project and give us 48 hours to get back to you.
We Get It
Business moves faster than websites ever will.
You share your website or email your pitch deck. Then you find yourself in another meeting explaining what the work should have told them on its own.
That’s the gap between the story you actually are telling, and the story you should be telling. And it’s what this Sprint solves — fast.
What You Get
A story to work from. Copy you can use.
- A one-page messaging guide
- The story your website (or other materials) will tell. Your main ideas and the points that back them up within reach. We map out what to lead with and how the pages fit together, so you and your designer have a clear plan to work from.
- Up to three pages of finished copy
- The words for the pages your website needs most, written in a voice that sounds like you. Each page has a job to do, rather than repeating the one before it.
- Two rounds of feedback and revisions
- You tell us where the writing misses the mark. We work through your feedback together and revise the copy.
- Support through the design handoff
- Notes for your designer, plus one final copy pass once the words are in the design, within 30 days of delivery.
How the Sprint works
From kickoff to copy.
Week one starts with a kickoff call. We walk through your brief and materials together and agree the pages. If anything’s missing, we sort that out. Then we draft the messaging guide: what visitors need to understand, and in what order.
From there, we write the pages against your working guide. Week three, we’ll work through your feedback and revisions.
Then the finished copy goes to your designer. We’ll give you an in-design copy pass once the words are in place.
The Protagonist Sprint
$8,500
Three weeks to copy.
For teams with a clear direction and a website that needs to catch up. You don’t need the words worked out. That’s what we’ll do together.
Start your SprintWe’ll reply within 48 hours and confirm the scope in a short proposal.
Questions
Before you get in touch
What if we need more than three pages?
We can scope extra pages separately. Tell us which ones you have in mind before we begin.
Does the Sprint include website design and development?
No. You’ll need a designer and developer separately.
What do we need to bring?
A completed client brief and materials that help us understand the work. Send your existing website if you have one, along with evidence for the claims the new copy needs to make.
What does the three-week timeline depend on?
Your completed brief and supporting materials need to be in before the clock starts. We agree draft and feedback dates in advance and put them in your proposal. You’ll need time to review the work and get back to us on those dates.
How much revision is included?
Two rounds. If the feedback calls for new pages or work outside the agreed scope, we’ll discuss that separately.
What if we’re not sure what needs fixing?
Start with the Read. In one week, we review your materials and send you a story brief that explains what needs attention and what to tackle first. You also get one sample copy revision and an hour on Zoom to talk it through. $1,000, credited in full if you book a Sprint within 30 days.
See the ReadWhat if we need deeper research or a new direction?
If the messaging work surfaces a bigger question about direction, we’ll name it rather than write around it. The Sprint works from the direction you already have; substantial new research or rethinking the brand calls for a larger project. We can also discuss a campaign that needs to go through production.
Start a conversationCan we use the Sprint for something other than website pages?
Yes, with comparable written materials agreed in place of website pages before we begin.
Inquiry
Let’s get your story onto the page.
Tell us what you’re working toward and what you need written. A few sentences about your organization and the project are enough to start.
We’ll reply personally within 48 hours. If the project looks like a fit, we’ll talk it through with you.
Prefer email? hello@protagonist.ink